Aurora San is a customization-driven, luxury swim and resort wear company founded in 2017 by London-born sister duo, Natasha San and Gemma Sherman. Our Swim Collection features figure-flattering bikinis and one-pieces in a classic color palette which are beautifully transformed via interchangeable, mix-and-match straps. Blending timeless European construction with high-performance Italian fabrics, Aurora San brings versatility, glamour and fun—with just the right amount of sexy—to the swimwear category.

Aurora San reflects the effortless jet-set lifestyle of the European summer. Growing up, the sisterpreneurs avidly collected swimwear, often traveling with no fewer than 20 bikinis each, swapping and sharing tops to create more looks—which sparked an idea. Straps as accessories—or strapsessories—are a fun and clever way to customize and personalize a swimsuit, while building a wardrobe of swim style from glam to boho to traditional-with-a-twist.

Our swimsuits comes in three universally flattering shades—white, navy and magenta. Our interchangeable strap designs are inspired by flights of fancy—floaty and feminine fabrics; braids adorned with leather tassels and sea inspired charms; rouleaux offset by precious beads and other whimsical flourish. A pretty and patented, heat-resistant smart-clasp—purposefully designed to withstand swimming and sport—seamlessly connects our straps and swimsuits.

The name “Aurora” was chosen by Gemma, who had long mentally reserved it for her first daughter—or her first business—whichever came first! “Aurora” is a mythological name meaning “goddess of dawn,” and when Gemma thought of dawn, she envisioned the sun rising over crystal waters and golden sands. “San” is Natasha's last name. By merging the two, they created a character: A woman who embodied the spirit and joie de vivre of both sisters. Aurora San was glamorous, stylish and fun and just the right amount of sexy—exactly how they describe their swimwear. Natasha and Gemma both have backgrounds in business and finance, which they are now applying to their passion for fashion and swimwear. 

The sisters share a love of family, dogs, beaches, Nutella, traveling, keeping healthy and now, their dream-come-true, Aurora San swimwear—made with oodles of sisterly love and friendship—which they hope to share with everyone they reach, online and in person. 

Love Aurora San XO

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